Discovery Science Ident - the Human Element
The Human Element a branding asset for Discovery Science – a channel dedicated to making science programming relevant and entertaining.
The Human Element a branding asset for Discovery Science – a channel dedicated to making science programming relevant and entertaining.
Inspired by Plato's four classical elements, the image spot celebrates the “human” endeavor in the field of scientific discovery – with a treatment that mashes up mythology, philosophy and technology. This promo “actualizes” the thinking/dreaming process that may occur, as we explore the mental world of science.
Stylized scientific elements literally burst forth from our protagonist in a seamless series of surreal epiphanies. The concept originated from Discovery Networks Asia-Pacific, with the VFX undertaken by +AKITIPE STUDIOS and Motion Foundry.
2011
Executive Producer -Chris Leow
CG Director -Sawoozer Wang
CG Artist
James Chen ,Juin Chang ,Lance Ni ,MJ Huang , Han-Yi Hsu
CG Assistant
Mu Lin ,Xiang Wang
Creative Director -Alex Edwards
Director of Production -Gregory Lowe
Shoot Producer -Jo Plomley
Audio Engineer -Lim Koon Soo ,David Ong
The Rocks represent the Earth Element .
