Discovery Science Ident - The Human Element

 

The Human Element a branding asset for Discovery Science – a channel dedicated to making science programming relevant and entertaining.

Work in progress

The most challenging aspect of the Human Element Project was finding a way to express the Earth element through a person. Transforming a person into the planet Earth would have been too sudden and illogical. In the end we successfully based our concept on Gaia, the ancient Greek goddess of Earth. Our “man of stone” was thus created and derived from the concept of Gaia.