Pause Fest 2015 Ident - SEEDBED
SEEDBED. PauseFest 2015 Pause Fest, a leading digital film festival in Australia, approached us as one of ten creatives selected from around the world to create a film for their 2015 festival....
“We tend to rewrite the histories of technological innovation, making myths about a guy who had a great idea that changed the world. In reality, though, innovation isn’t the goal; it’s everything that gets you there... It’s the important leaps forward that synthesize lots of ideas, and it’s the belly-up failures that teach us what not to do.
When we ignore how innovation actually works, we make it hard to see what’s happening right in front of us today...Worse, the fairy-tale view of history implies that innovation has an end. It doesn’t. What we want and what we need keeps changing.
[It’s] all the little failures, trivialities and not-quite-solved mysteries that make the successes possible.... This is what innovation looks like. It’s messy, and it’s awesome.”
Maggie Koerth-Baker // New York Times
2015
Client : Pause Fest
Supported by : The Foundry
Director : Dan Kokotajlo
Art Director : Sawoozer Wang
Concept Artist : Ric Hung, Tom Yi
CG Artist : Ric Hung, Lance Ni, Juin Cheng
2D / VFX : Samuel Stephenson
DoP : Dan Stafford-Clark
Camera Assistant : Duncan Kemp
Hair & Make Up : Lucy Pearson
Associate Producer : Marcie MacLellan
1st AD : Biko Mason
Sound Design : Matthew Wilcock ( ZeligSound )
Special Thanks
George Hedon, Tim Bright, Mariana Acuna, Juan Sanchez, Natasha Mason,
Amy Henderson