The concept of the design was inspired by Blue-and-white porcelain , the form and shape of the landscape are based on the unique point of view from Chinese ink and wash painting, representing the arts and craft .

 

Each element in the video represent different arts , Chinese opera facial painting symbolizes the film and television industry, speakers and headphones represent pop music in Taiwan, the long beard echoes the waterfall in landscape painting , while the architecture represents design.

 

Combining modern and traditional elements, its foundation is based on culture and utilizes creativity and tools as media to express the essence and vigor of cultural and creative industries.

2014

 

 

Client : Taiwan External Trade Development Council

 

Director : Sawoozer Wang

 

Co-Director : Lance Ni

 

Concept Artist : Camile Kuo, Neven Hsu, Sylvia Chen, Tom Yi

 

Graphics Deisin : Niven Mo, Walt Wang

 

CG Supervisor : Juin Chang

 

CG Artist : Juin Chang, Lance Ni, Neven Hsu, Tom Yi, Sylvia Chen, 

 

CG Assistant : Ric Hung

 

Sound Design : Matthew Wilcock  ( ZeligSound )

 

Rendering : FOX RENDERFARM

 

Special Thanks

13 Studio / Artery Vision